To contribute to people’s health, well-being, and quality of life, with high-performance, practical, sustainable, and accessible products.

To ensure quality in everything we do.

A better world is made when everyone appreciates good health, quality of life, and has access to efficient  hygiene and cleaning solutions, family and home care.

Care: We care for our people, our customers, the environment, and society by producing quality, efficient, and accessible products that positively contribute to people&#039;s health and well-being as well as to the planet’s sustainability.

Honesty: Being honest means telling the truth, being ethical, upright, and sincere, not only to others but also to ourselves. Honest work portrays our character and is  part of our legacy. We will be remembered by our actions and examples. We may not be able to change the world, but we can be a reference for what is needed in order to change.

Humility: Acknowledging  we don&#039;t know everything and therefore, always being open to learning. It&#039;s about having the courage to show difficulties and recognizing our  own mistakes. It means being willing to serve and not thinking too highly of oneself - the humble  looks, smiles, and talks to all people with the same respect, regardless of hierarchy, role, or any other characteristic.

Quality (end-to-end):  Quality (end-to-end): “Our best advertisement is the quality” in everything we do. We strive to adopt best end-to-end practices, always doing our utmost, at the best cost,whether in products, internal processes, customer and consumer service. We are committed to continuous improvement in pursuit of excellence.

Sense of Ownership: It&#039;s an attitude we must have towards challenges, problems, and opportunities. It means not complying with situations that still have room for improvement, always being proactive and assertive. It implies putting Ypê’s  interests above individual interests, always keeping in mind how much our attitudes and actions contribute to the company&#039;s growth.

Simplicity: It’s &quot;thinking clean,&quot; it&#039;s simplifying and  focusing  on the goals and solutions. It&#039;s something simple and easy to understand, practice, and multiply. The simple does not get entangled with precious details, it seeks only what adds value. Simplicity brings lightness in everything: people, processes, and relationships.

Work with Discipline: Through our work, we can accomplish our dreams and transform the reality around us. We need to plan, organize, act, and manage our time, always preserving discipline in execution. It&#039;s essential that each one sees their part in the whole, acting as a team and caring for the rhythm of activities. On our own we can speed up, but as a team, we go further. &quot;Work conquers all.&quot;

Mission

Vision & Values

Our Mission

Our Mission